Branding portraits are more than just showing the world what you do...people, potential clients, want to get a feel for you. They want to learn about your business and get to know you at the same time. In todays world, authenticity is key. Don't try to be someone you are not...During your branding session, let yourself shine through. Allow yourself to goof and be silly and trust that your photographer will find the right images to help you tell your story.
When choosing your final branding images, look at them and only pick the ones that really make you see yourself...
It is alright to look at images of other professionals in your industry and use them as examples to set the tone for your session...Pinterest and Google are full of inspiration...but remember inspiration is one thing, copying someone else will be a waste of your money.